For Carlos Mesber, CEO of We Love Entertainment, a clear example of the company’s commitment to diversity is the two programs they produce daily for Univision. “In both Siéntese Quien Pueda and Desiguales, we have made an effort to assemble a cast of people from various nationalities, ensuring a rich and authentic representation of our culture in all its nuances. We have talent from Venezuela, Colombia, the Dominican Republic, Mexico, Puerto Rico, Ecuador, Spain, and Cuba, reflecting the plurality and beauty of our Hispanic roots.”
Mesber explains that to ensure authenticity, “it is essential to involve Latinx creatives at all levels of the production process. We also conduct detailed research and make sure that cultural decisions are aligned with the lived experiences of the communities we are portraying.”
He adds that the best way to achieve the representation of Hispanic voices and talents in productions for the U.S. is to hire Latinx writers, directors, producers, and talent, “which ensures that the programs genuinely reflect Hispanic experiences and voices.”
!Siéntese Quien Pueda!
UNIVERSAL APPEAL
Mesber believes that one of the main challenges is overcoming prejudices or the perception that Latinx stories don’t have universal appeal. “Often, projects centered on Latinx themes face budget limitations or receive less promotion from studios. Additionally, ensuring that the stories don’t fall into stereotypes or simplifications has also been a challenge, as it’s essential to offer complex and authentic representations that resonate with both Latinx and non-Latinx audiences,” he explained.
DIVERSITY BEHIND THE SCENES
Mesber emphasizes the importance of diversity behind the scenes for creating authentic and nuanced content. “Latinx writers, directors, and producers not only bring a unique perspective that enriches the stories but also ensure that cultural nuances are portrayed with respect and accuracy. Greater diversity behind the scenes fosters an inclusive creative environment, where historically marginalized voices can express themselves freely and see their experiences validated,” he said.
Desiguales
He added that viewers feel more connected when they see their stories and cultures reflected on screen. “Inclusive content has increased the visibility of the Latinx community, helping to challenge stereotypes and foster a richer and more diverse understanding of the Latinx experience,” he mentioned.
STREAMING PLATFORMS OPEN OPPORTUNITIES
For Mesber, the rise of streaming platforms offers a great opportunity to integrate more Latinx talent into original productions. “The demand for diverse content is on the rise, and platforms are looking for fresh, global stories that can resonate with a multicultural audience. I see a trend towards intergenerational stories that explore the lives of Latinx people in different contexts, from first-generation immigrants to U.S.-born Latinx individuals, offering a wide range of experiences that haven’t yet been fully explored,” he concluded.
