The distribution of RCN Más, which features 100% telenovela programming, currently reports over 500,000 monthly viewed hours in the U.S. Hispanic market. It is available for free on major content platforms like Roku, Plex, FuboTV, Xiaomi, CanelaTV, and TCL, reflecting significant interest and adoption of this programming by the audience.
PROMOTIONAL CAMPAIGN
The company recently boosted the visibility of RCN Más with strategic campaigns on key platforms like Roku’s Ad Manager, leading to an exponential 475% increase in viewing hours—from 63,500 hours per month to 364,000 hours on that platform.
On social media, they precisely targeted audiences, ensuring that promotions were always relevant and attractive to their target demographic.
“We stay aligned with current trends, ensuring that our messages reach our audience in a powerful and timely manner. This strategy allows us to maximize the reach and effectiveness of our advertising campaigns, solidifying our presence in the global Hispanic market, which is our primary goal,” highlighted Giovanni Gantiva, Director of Marketing and Communications at RCN International Channels.
